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  Title Copies
Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever 
Year: 2013 
ISBN: 0814433227 
ISBN 13: 9780814433225 
 1 
New Products Management 
Edition: 10 
Year: 2010 
ISBN: 0073404802 
ISBN 13: 9780073404806 
 1 
Product Development For The Service Sector: Lessons From Market Leaders 
Year: 1999 
ISBN: 0738201057 
ISBN 13: 9780738201054 
 1 
Product Leadership: Pathways to Profitable Innovation 
Edition: Second Edition 
Year: 2005 
ISBN: 046501433X 
ISBN 13: 9780465014330 
 1 
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition 
Edition: 3rd 
Year: 2001 
ISBN: 0738204633 
ISBN 13: 9780738204635 
 2