Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever
Buy online ($)
Type
Book
Authors
ISBN 10
0814433227
ISBN 13
9780814433225
Category
Unknown
[ Browse Items ]
Publication Year
2013
Publisher
Pages
224
Tags
Description
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials" is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millenials: value social networking and aren't shy about sharing opinions; refuse to remain passive consumers - they expect to participate in product development and marketing; demand authenticity and transparency; are highly influential - swaying parents and peers; are not all alike-understanding key segments is invaluable. Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 29 | 1 | Yes |