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Publisher: Basic Books [ All ]

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  Title Copies
Portfolio Management For New Products: Second Edition 
Edition: 2nd 
Year: 2002 
ISBN: 0738205141 
ISBN 13: 9780738205144 
Product Development For The Service Sector: Lessons From Market Leaders 
Year: 1999 
ISBN: 0738201057 
ISBN 13: 9780738201054 
Product Leadership: Pathways to Profitable Innovation 
Edition: Second Edition 
Year: 2005 
ISBN: 046501433X 
ISBN 13: 9780465014330 
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition 
Edition: 3rd 
Year: 2001 
ISBN: 0738204633 
ISBN 13: 9780738204635